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Marketing 101: Focus on Connectors
I thought I would begin this blog with a series of posts on The Tipping Point: How Little Things Can Make a Big Difference, by Malcom Gladwell. It is an amazing resource for all marketers, whether...
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Senior Living: No Second Chance at a First Impression
Key To First Impressions It is a well-known phrase – but it still rings true – you don’t get a second chance to make a first impression. Prospective clients are looking for a new place to call home –...
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Generational Marketing Helps You To Reach Your Target Audience
Generational Marketing When marketing products or services today, it is more important than ever to know the specific generation of your target audience. This is especially true for those of us who...
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Integrated Marketing and Elder Care Marketing
Elder CareIntegrated Marketing We know that elder care marketing reaches new clients and builds lasting relationships with the ones you have. Similar to generational marketing, integrated marketing...
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Marketing to Animal Lovers as Senior Living Communities Become Pet Friendly
Marketing Pet FriendlySenior Communities Does it seem like some senior living communities are going to the dogs these days? The answer is actually yes as more and more senior housing facilities become...
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Elder Care Marketing With YouTube
Elder Care Marketingand YouTube You may have seen certain webinars and videos on YouTube that center on senior living and elder care marketing. There is a good reason for this. YouTube is not just a...
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Negative Feedback: Turning Bad News into Good News
Turn Bad News to Good News In my blog, “Testimonials and Elder Care Marketing,” I discussed how client testimonials and customer feedback are powerful tools when marketing to seniors. Allowing...
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Trend Alert: Content Marketing in Elder Care Marketing
Content Marketing Have you ever received newsletters about a hospital in your area, or read a blog written on a company website? Each of these are examples of “Content Marketing,” one of the important...
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